Our courses are taught by experienced professionals with a wealth of Industry experience. Our approach is beginner-friendly, practical and project-based.
Discover the power of data-driven decision-making with our Data Analysis program. Learn from expert instructors and gain hands-on experience
Learn user-centered design principles and tools to create intuitive interfaces. Gain hands-on experience and launch a successful career in web, mobile, and product design.
Learn product strategy, market research, and agile development to lead innovative products from concept to launch. Gain hands-on experience and drive business success.
Master the art of Graphic Design and communicate impactful messages. Learn from industry experts and gain hands-on experience
Learn video storytelling, visual effects, and motion graphics to create engaging, viral content. Gain hands-on experience and boost your social media presence.
Learn SEO, social media advertising, content strategy, and email marketing to drive online success. Gain hands-on experience and transform your digital presence.
Learn network security, cryptography, threat analysis, and incident response to protect against cyber threats. Gain hands-on experience and become a certified cybersecurity expert.
Master CMS Website Design & WordPress at Peamev Academy. Learn from industry experts and gain hands-on experience
Master Customer Relationship Management (CRM) at Peamev Academy. Learn from industry experts and gain hands-on experience.
Learn Agile, Scrum, project planning, and risk management to lead projects to success. Gain hands-on experience and become a certified project manager
Learn recruitment, performance management, and employee engagement to unlock human potential. Gain hands-on experience and become a certified HR specialist
Learn procurement, supply chain management, and logistics to streamline operations. Gain hands-on experience and become a certified supply chain expert.
Introduction to Tourism & Hospitality
In this entryway course, students will be introduced to the major concepts, issues, and theories of tourism and hospitality as an economic sector and topic of academic study. The course will cover a broad range of topics related to the travel experience, from business development to the linkages between tourism as an industry and the impacts it has on communities and places. Students will also be introduced to key elements of the hospitality service industry and opportunities for employment within this industry. The course will also introduce concepts such as sustainability, planning, and ethical responsibility. This course is required of all T&H majors. There are no prerequisites.
Tourism Product and Development
This course teaches students how to identify, develop, and promote tourism and hospitality products and services. Issues such as marketing, sales, advertising, and promotion for the tourism and hospitality industry will be explored, along with basic planning and financial topics. Case studies from Maine and New England, as well as other regions, will be used to illustrate both areas of opportunity and challenges to product development. This course is required of all T&H majors and is the entry course for the concentration Tourism Products and Promotion. There are no prerequisites.
Tourism and Hospitality Management
This course introduces students to the fundamental concepts of management related to the tourism and hospitality industry. Topics include financial management and accounting, human resource issues, hotel and resort management, food and beverage management, and event management. Examples drawn from Maine and New England will illustrate key principles and guidelines. Students will also be introduced to standards, practices, regulations and laws in the tourism and hospitality industry. This course is required of all T&H majors and is the entryway for the concentration Managing in the Hospitality Industry. There are no prerequisites.
Sustainability in Tourism and Hospitality
This course provides students with a general overview of issues related to the sustainable planning and management of tourism and hospitality businesses. Concepts such as planning, conservation of resources, monitoring and assessment, environmental audits, visitor management, and green building construction and retrofits will be discussed. The course also provides a larger global and regional perspective on sustainability issues related to tourism, such as the impact of travel on global climate change. This course is required of all T&H majors and is the entryway for the concentration Sustainable Tourism and Hospitality. There are no prerequisites.
Tourism and Community Development
Students will learn about how tourism can be used as a tool for economic development, as well as the impacts that it can have on a community’s sense of identity, control, and wellbeing. Topics will include economic development; social and cultural impacts; strategic planning; stakeholder theory; community participation; destination life cycles; marketing and promotion; and social conflict. Case studies from Maine, New England, and beyond will be used to illustrate both the positive and negative aspects of linking community development to tourism and hospitality. This course is the entryway for the concentration Planning for Tourism Development. There are no prerequisites.
This course explores the many dimensions of cultural tourism, including how arts, crafts, local heritage, history, and other elements of culture can be incorporated into tourism planning and development. Topics covered include the meaning, value, and potential tourism roles of historical sites and monuments, festivals and other events, local and regional arts and artisans, archaeological and other cultural heritage sites, and museums and other educational institutions. Complex issues such as cultural identity and representation and authenticity and commoditization will be explored. This course is the entryway for the concentration Cultural, Arts & Heritage Tourism. There are no prerequisites.
As one of the world’s largest industries, and one that brings travelers and host communities into close contact, tourism and travel are rife with challenges. This course delves into these issues from a social science perspective, showing how tourism affects travelers and communities in complex and contentious ways, from commoditization of art forms to sex tourism, drug use, and changes in local economies and culture. It also explores the connection of tourism to global issues such as infectious diseases, climate change, and terrorism. This course is required of T&H majors and also meets the USM Core requirement for Ethical Inquiry, Social Responsibility and Citizenship. Prerequisite: TAH 101 or permission of instructor.
Festivals are an important part of the tourism sector and a way that many communities attract visitors and revenue while respecting local needs and traditions. In this class, students will examine many types of festivals, from those focused around music and the arts to food, local culture, and religious or historical events. Students will learn the basics of planning and managing festivals of various sizes and durations and explore ways of promoting and marketing local events. Students may have the opportunity to visit local or regional events and learn directly about them from planners and promoters. Prerequisite: TAH 211, 221, or 261, or permission of instructor.
This class focuses on the practical applications of sustainability principles and techniques to the planning and management of tourism and hospitality businesses. Taught by faculty experienced in designing and implementing sustainable hospitality guidelines, it will take students through the steps of assessing planned or existing businesses and making or recommending steps to make these businesses more environmentally sustainable. State, national, and international guidelines for sustainable businesses will be examined, and students will have the opportunity to do audits or other exercises to apply their knowledge in actual settings. Prerequisite: TAH 231 or permission of instructor.
Tourism is one of the largest global industries and a major source of cross-cultural interactions and cultural change. This course provides theoretical understandings of tourism’s economic, environmental, and social benefits and impacts on local communities and environments, using case studies to illustrate various types of tourism in several regions of the world. Students will conduct their own research based on published literature and other sources and present their findings in class and a final paper. Prerequisite: TAH 101, 231, or 241, or permission of instructor.
Special topics related to the development and promotion of tourism and hospitality products and services will be examined. Experienced faculty from various sectors of the travel industry will share their experiences and insights, addressing the potential and challenges of developing and promoting specific types of tourism such as resorts, adventure travel, cruise ships, ecotourism, and niche businesses. Emerging trends in tourism promotion, such as new social media and participatory marketing, will be explored for their potential and limitations. Prerequisite: TAH 211 or 221, or permission of instructor.
Students will be introduced to major trends and innovations in contemporary tourism and hospitality, with a focus on identifying opportunities for Maine and New England. In addition to studying global and national trends in travel, the course will look at specific innovations that create new prospects for tourism in the region or demand for new types of products such as green tourism. Guest lecturers from the tourism industry, and trips to experience innovative products or services, may be employed. Prerequisite: TAH 211 or 221, or permission of instructor.
Topics related to the planning and management of businesses, events, and attractions in the tourism and hospitality industry will be explored. Faculty from industry and academia with expertise in specific topics will share their insights and experiences in managing businesses ranging from hotels, resorts, and campgrounds, to wilderness excursions and wildlife viewing, to tourism attractions large and small throughout Maine and beyond. Emphasis will be on providing practical skills and knowledge that students can use in planning and managing businesses or working within the tourism and hospitality industry. Prerequisite: TAH 211 or 221, or permission of instructor.
This course looks at specific topics in cultural tourism, drawing upon experiences of regular and visiting faculty in Tourism and Hospitality. The role of the arts in tourism; interpretation of culture and history at historical sites and museums; issues in cultural heritage and identity; the challenges of performance spaces and events; and the relation of tourism to the creative economy may be examined. Theoretical and critical issues such as commoditization, cultural authenticity, and representation of identity will also be explored.
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
Module 3: Internal Analysis & Competitive Advantage:
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
Module 4: Strategic Positioning & Strategic Renewal:
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm’s narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm’s strategy must be adapted to strategically renew its positioning.
The global pandemic: impact and learnings
IELTS: The International English Language Testing System (IELTS) is designed to help you work, study or migrate to a country where English is the native language. This includes countries such as Australia, Canada, New Zealand, the UK and USA.
Your ability to listen, read, write and speak in English will be assessed during the test. IELTS is graded on a scale of 1-9
SAT: SAT is a globally recognized college admission test that lets you show colleges what you know and how well you can apply that knowledge. A student who takes the SAT can expect a test of reading, writing and math comprehension
GRE: The graduate record examination (GRE) is a standardized exam used to measure one’s aptitude for abstract thinking in the areas of analytical writing, mathematics, and vocabulary. The GRE is commonly used by many graduate schools in the U.S. and Canada to determine an applicant’s eligibility for the program.
GMAT: The Graduate Management Admission Test, aka the GMAT, is a multiple-choice, computer-based and computer-adaptive standardized exam that is used globally for admission to graduate management / business programs.
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